Calculate a cost floor before comparing competitors
Start with the time and direct product used for a normal appointment, then allocate travel, setup, cleaning, admin, payment fees, insurance, equipment replacement, training, taxes, and unpaid gaps. Competitor prices cannot tell you whether your own service is sustainable.
Price travel consistently
Choose a simple rule based on a defined service area, distance band, or minimum booking value. Publish the rule before checkout and confirm unusual parking, toll, or access costs before accepting a deposit.
Review actual appointment data
Compare estimated and actual duration, product use, travel, rework, and no-show loss by service. Adjust the menu when the evidence changes instead of applying arbitrary increases across every treatment.